UP DOWN UP: Why some game companies succeed, while others fail

Ever wonder why some game companies succeed while others fail? This book explains why.Game industry veteran Kim Nordström spent two years interviewing over 100 of the industry's most successful founders, CEOs, and leaders, about lessons learned and wisdom gained from their biggest wins and most disastrous failures. UP DOWN UP will help you navigate your game company through success and failure.UP DOWN UP is a cheat code to understand what makes the world's largest game companies succeed.- Justin Waldron, Co-founder, ZyngaKim offers us rare 'backstage access' to the challenges game companies face and insights from the leaders who have navigated them. Any leader looking to strengthen their team and navigate the storms should read this book. You’ll find countless ideas you’ll want to reference back to again and again.- Lyndsay Pearson, VP & Creative Director, the Sims FranchiseKim's book brilliantly distills wisdom from game industry leaders into entertaining lessons. A must-read for practical insights on management.- Alex Pelletier-Normand, CEO, Rovio Kim's book contains some of the best war stories of free-to-play game company building ever collected.- Kristian Segerstrale, CEO, Super Evil MegacorpEvery current and future leader in the game industry should have this book on their bookshelves because they will need to go back and reread it over and over again.- Michail "Mishka" Katkoff, Founder, Deconstruction of FunThis book is an amazing treasure trove of wisdom.- Chris Wilson, co-founder & CEO, Grinding Gear GamesUP DOWN UP contains quotes and stories from some of the most successful game company leaders and creators in the Alexander Seropian, co-founder, BungieArjan Brussee, co-founder, GuerillaAudrey Leprince, co-founder & CEO, the Game BakersBrendan PLAYERUNKNOWN Greene, Creator of PUBGCarolin Krenzer, co-founder & CEO, TrailmixDavid Helgasson, co-founder & the first CEO, UnityEmily Greer, co-founder & previous CEO, KongregateFredrik Wester, CEO, Paradox InteractiveGary Dale, CEO, Sega EuropeHamilton Chu, co-founder & CEO, Second DinnerIan Livingstone, co-founder & CEO, Games WorkshopIgor Bukhman, co-founder & co-CEO, PlayrixIlkka Paananen, co-founder & CEO, SupercellJoakim Archen, co-founder & previous CPO, Next GamesJustin Waldron, co-founder, ZyngaKristian Segerstrale, CEO, Super Evil MegacorpLyndsay Pearson, VP & Creative Director, the Sims FranchiseMaría Sayans, CEO, UsTwoMichail "Miska" Katkoff, Founder, Deconstruction of FunNiklas Hed, co-founder & the first CEO, RovioRina Onur Sirinoglu, co-founder, PeakRob Pardo, previous CCO, BlizzardSamuli Syvähuoko, co-founder & the first CEO, RemedySebastian Knutsson & Riccardo Zacconi, co-founders, KingSophie Vo, Founder, Rise & PlayWarren Spector, Creative Director, Deus Ex & Disney Epic Mickeyand many more...