Advertising Suggested Reading List
4. 
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
by:
Luke Sullivan
4.21 avg rating — 4,910 ratings 
6. 
8. 
Made to Stick: Why Some Ideas Survive and Others Die
by:
Chip Heath
3.98 avg rating — 97,580 ratings 9. 
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone 4.35 avg rating — 2,596 ratings
10. 
Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
by:
Gleb Tsipursky
4.14 avg rating — 252 ratings 11. 
Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired 4.21 avg rating — 29 ratings
11. 
16. 
Naked News for Indie Authors: How NOT to Invest Your Marketing $$$
by:
Gisela Hausmann
4.50 avg rating — 72 ratings 
18. 
The Creative Process Illustrated: How Advertising's Big Ideas Are Born
by:
W. Glenn Griffin
3.84 avg rating — 142 ratings 18. 
20. 
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by:
Steve Krug
4.24 avg rating — 30,310 ratings 21. 
How to Put Your Book Together and Get a Job in Advertising
by:
Maxine Paetro
3.82 avg rating — 50 ratings 21. 
21. 
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do 3.94 avg rating — 3,817 ratings
24. 
DEADLY PERSUASION: Why Women And Girls Must Fight The Addictive Power Of Advertising
by:
Jean Kilbourne
4.04 avg rating — 194 ratings 25. 
My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
by:
Phil Growick
3.73 avg rating — 15 ratings 
30. 
30. 
The Idea Writers: Copywriting in a New Media and Marketing Era
by:
Teressa Iezzi
3.79 avg rating — 458 ratings 
33. 
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
by:
Bill Schley
3.89 avg rating — 70 ratings 34. 
34. 
Community Connections!: Relationship Marketing for Healthcare Professionals 4.69 avg rating — 13 ratings
34. 
Viral-Marketing Professor: The Best Marketing Is Education!
by:
Nylus Stanton
it was amazing 5.00 avg rating — 6 ratings 
34. 
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by:
Seth Godin
3.88 avg rating — 16,199 ratings 34. 
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
by:
Robert W. Bly
3.92 avg rating — 5,922 ratings 34. 
The Desperate Author's Guide To Selling More Books : 89 tips and tricks. Avoid the fear of failure, imagine big, and attract more readers
by:
Agnes Makόczy
it was amazing 5.00 avg rating — 1 rating 34. 
The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities
by:
Simone Laraway
3.33 avg rating — 3 ratings 34. 
Predatory Thinking: A Masterclass in Out-Thinking the Competition
by:
Dave Trott
4.25 avg rating — 1,662 ratings 34. 
Publicity on Steroids: How to Launch and Maximize a Dynamic Publicity Campaign
by:
Freda Drake
4.67 avg rating — 3 ratings 46. 
46. 
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
by:
Allan Dib
4.32 avg rating — 10,294 ratings 
49. 
Primitive Business Tools For Success: Checklists, Cheatsheets & How To Use Them (PrimitiveBusiness.com #3)
by:
Daryl Urbanski
4.48 avg rating — 21 ratings 
51. 
51. 
PR School: Your Time to Shine: A Masterclass in Publicity for You and Your Business
by:
Natalie Trice
4.80 avg rating — 5 ratings 
53. 
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by:
Roger Dooley
3.96 avg rating — 1,417 ratings 55. 
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
by:
Bridget Brennan
3.82 avg rating — 480 ratings 
57. 
DotCom Secrets: The Underground Playbook for Growing Your Company Online
by:
Russell Brunson
4.23 avg rating — 6,226 ratings 
59. 
Where the Suckers Moon: The Life and Death of an Advertising Campaign 3.97 avg rating — 376 ratings
59. 
Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing
by:
Tom Doctoroff
3.48 avg rating — 54 ratings 61. 
Selling the Invisible: A Field Guide to Modern Marketing
by:
Harry Beckwith
3.94 avg rating — 9,992 ratings 
63. 
Truth, Lies, and Advertising: The Art of Account Planning
by:
Jon Steel
really liked it 4.00 avg rating — 1,621 ratings 64. 
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by:
Mario Pricken
4.08 avg rating — 603 ratings 65. 
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
by:
Jim Aitchison
4.02 avg rating — 367 ratings 
71. 
Making Ads Pay: Timeless Tips for Successful Copywriting
by:
John Caples
4.35 avg rating — 66 ratings 72. 
How to Write a Good Advertisement: A Short Course in Copywriting
by:
Victor O. Schwab
4.20 avg rating — 513 ratings 
74. 
The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did
by:
Julian Watkins
3.60 avg rating — 47 ratings 75. 
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All 3.73 avg rating — 234 ratings
77. 
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
by:
Robert W. Bly
3.92 avg rating — 5,922 ratings 78. 
A Whack on the Side of the Head: How You Can Be More Creative
by:
Roger Von Oech
3.95 avg rating — 2,670 ratings 79. 
A Kick in the Seat of the Pants: using your explorer, artist, judge, & warrior to be more creative
by:
Roger Von Oech
3.97 avg rating — 229 ratings 80. 
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by:
Maria Veloso
3.82 avg rating — 323 ratings