Al Ries

Al Ries's books

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

4.06 avg rating — 22,072 ratings

Positioning: The Battle for Your Mind

4.04 avg rating — 18,250 ratings

Marketing Warfare

4.10 avg rating — 1,764 ratings

The Fall of Advertising & the Rise of PR

3.73 avg rating — 868 ratings

Focus: The Future of Your Company Depends on It

4.01 avg rating — 773 ratings

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

3.70 avg rating — 430 ratings

The 11 Immutable Laws of Internet Branding

3.28 avg rating — 258 ratings

Bottom-Up Marketing

3.92 avg rating — 179 ratings

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

4.04 avg rating — 143 ratings

The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand

3.79 avg rating — 149 ratings