Business Design Books
2. 
The Design of Business: Why Design Thinking is the Next Competitive Advantage
by:
Roger L. Martin
3.92 avg rating — 2,015 ratings 3. 
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
by:
Tim Brown
3.89 avg rating — 10,905 ratings 4. 
This is Service Design Thinking: Basics – Tools – Cases
by:
Marc Stickdorn
3.99 avg rating — 1,921 ratings 5. 
This Is Service Design Doing: Applying Service Design Thinking in the Real World
by:
Marc Stickdorn
4.36 avg rating — 550 ratings 6. 
Customer-Driven Transformation: How Being Design-led Helps Companies Get the Right Services to Market
by:
Joe Heapy
4.38 avg rating — 16 ratings 7. 
Leading Design: Design strategisch einsetzen: Wie Unternehmen das volle Potenzial entfalten!
by:
Jan-Erik Baars
4.08 avg rating — 12 ratings 8. 
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation 4.14 avg rating — 316 ratings
9. 
Value Proposition Design: How to Create Products and Services Customers Want 4.21 avg rating — 7,072 ratings
10. 
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
by:
Jake Knapp
4.19 avg rating — 23,041 ratings 11. 
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
by:
Dan Roam
really liked it 4.00 avg rating — 519 ratings 12. 
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
by:
Steve Krug
4.24 avg rating — 30,312 ratings 13. 
Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3)
by:
David J. Bland
4.25 avg rating — 986 ratings 14. 
The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits 3.78 avg rating — 197 ratings
15. 
Lean UX: Applying Lean Principles to Improve User Experience
by:
Jeff Gothelf
3.99 avg rating — 6,634 ratings 16. 
UX Strategy: How to Devise Innovative Digital Products that People Want
by:
Jaime Levy
3.95 avg rating — 1,194 ratings 17. 
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
by:
Cliff Kuang
4.14 avg rating — 2,851 ratings 18. 
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
by:
Mike Monteiro
4.11 avg rating — 2,093 ratings 
20. 
Design for the Real World: Human Ecology and Social Change
by:
Victor Papanek
4.24 avg rating — 1,723 ratings 21. 
Mismatch: How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life)
by:
Kat Holmes
4.09 avg rating — 1,438 ratings 22. 
23. 
Calm Technology: Designing for Billions of Devices and the Internet of Things
by:
Amber Case
3.76 avg rating — 166 ratings 
25. 
Inspired: How to Create Tech Products Customers Love
by:
Marty Cagan
4.24 avg rating — 24,846 ratings 26. 
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
by:
Teresa Torres
4.45 avg rating — 4,392 ratings 27. 
Design for a Better World: Meaningful, Sustainable, Humanity Centered
by:
Donald A. Norman
3.58 avg rating — 172 ratings 
29. 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by:
W. Chan Kim
4.01 avg rating — 84,947 ratings