Seth Godin's This is Marketing Recommendations
1. 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 4.02 avg rating — 30,707 ratings
2. 
The Long Tail: Why the Future of Business is Selling Less of More
by:
Chris Anderson
3.82 avg rating — 29,932 ratings 
7. 
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
by:
Ben McConnell
3.80 avg rating — 382 ratings 8. 
11. 
Purple Cow: Transform Your Business by Being Remarkable
by:
Seth Godin
3.78 avg rating — 55,204 ratings 
13. 
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
by:
Seth Godin
3.88 avg rating — 16,198 ratings 14. 
16. 
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by:
Scott Bedbury
3.96 avg rating — 741 ratings 17. 
The Culting of Brands: Turn Your Customers into True Believers
by:
Douglas Atkin
3.76 avg rating — 270 ratings 
19. 
The Four Steps to the Epiphany: Successful Strategies for Products that Win
by:
Steve Blank
3.95 avg rating — 16,651 ratings 20. 
The Tipping Point: How Little Things Can Make a Big Difference
by:
Malcolm Gladwell
4.01 avg rating — 844,314 ratings 21. 
Marketing: A Love Story: How to Matter to Your Customers
by:
Bernadette Jiwa
3.94 avg rating — 994 ratings 
24. 
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
by:
Steve Krug
4.14 avg rating — 4,354 ratings 
26. 
The Regis Touch: Million-dollar Advice From America's Top Marketing Consultant
by:
Regis McKenna
3.71 avg rating — 7 ratings 27. 
New Rules for the New Economy: 10 Radical Strategies for a Connected World
by:
Kevin Kelly
3.96 avg rating — 454 ratings 
29. 
The Tom Peters Seminar: Crazy Times Call For Crazy Organizations
by:
Tom Peters
3.81 avg rating — 217 ratings 30. 
The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
by:
Tom Peters
3.91 avg rating — 1,066 ratings 31. 
Start with Why: How Great Leaders Inspire Everyone to Take Action
by:
Simon Sinek
4.10 avg rating — 257,779 ratings 32. 
The Experience Economy: Work Is Theater & Every Business a Stage 3.80 avg rating — 2,627 ratings
33. 
Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul
by:
Shawn Askinosie
3.98 avg rating — 279 ratings 34. 
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by:
Fred Reichheld
3.87 avg rating — 1,337 ratings 
