Marketing
1. 
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
by:
Al Ries
3.70 avg rating — 430 ratings 2. 
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by:
Al Ries
4.06 avg rating — 22,074 ratings 
4. 
Storynomics: Story-Driven Marketing in the Post-Advertising World
by:
Robert McKee
3.81 avg rating — 546 ratings 5. 
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by:
Rory Sutherland
4.21 avg rating — 8,110 ratings 6. 
This is Marketing: You Can't Be Seen Until You Learn To See
by:
Seth Godin
3.93 avg rating — 17,033 ratings 7. 
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
by:
Gad Saad
3.70 avg rating — 720 ratings