Inside Disney: the Incredible Story of Walt Disney World and the Man Behind the Mouse

The Unofficial Guides? are the "Consumer Reports" of travel guides, offering candid evaluations of their destinations' attractions, hotels, restaurants, shopping, nightlife, sports, and more, all rated and ranked by a team of unbiased inspectors so even the most compulsive planners can be sure they're spending their time and money wisely. Each guide addresses the needs of everyone from families to business travelers, with handy charts that demonstrate how each place stacks up against the competition. Plus, all the details are pulled out so they're extremely easy to scan. Who better than the Unofficial Guides? to bring you an behind-the-scenes look at how the Disney empire runs? The essays in this fascinating, completely updated guide reveal how the parks were created, how Walt Disney and his successors have run the company, what it's like to be a Disney character, what imagineering is, and much, much more. If you love Disney and Mickey or pop culture in general, Inside Disney is for you. Other Unofficial Guides? to Disney and the rest of the central Florida parks include The Unofficial Guide? to Walt Disney World?, The Unofficial Guide? to Walt Disney World? for Grown-Ups, The Unofficial Guide? to Walt Disney World? with Kids, Mini Mickey , and Beyond The Unofficial Guide to Universal, Sea World, and the Best of Central Florida .