Win with what

Win with What is the First Category-Led Growth Book Written for Anyone Who Wants Their Business to Thrive and Survive. The sad reality is that growth more often goes wrong than right. A great company, brand, or product is not enough. After years of research and working with numerous clients worldwide, Michiel discovered that all successful businesses Win With What. Win With What presents the 5 Habits of Category-Led Growth helping anyone find, buy, and promote your product or service. Filled with fresh strategic thinking, practical methods, real-world cases, and exercises, this book will help you drive growth immediately. Win With What and growth will follow. What is inside? PART 1: We Live in a What World Deep dive into our biology to realize that everything is organized around the What. PART 2: The 5 Habits of Growth The habits that help anyone to Win With What. PART 3: The Biggest Challenge is Success The pitfalls of losing focus and expanding beyond the What. PART 4: State Your What Discover how to create compelling What statements. PART 5: Pigheaded Determination The most important lesson for category-led growth. No-nonsense approach - Immediate impact by using the practical methods and workouts throughout the book. - Filled with real real-world cases of GoPro, Apple, Volvo, Spotify, Magnum, YouTube, Burger King and many more. - Drive progress by capturing ideas and actions using the accompanying workbook. Author Michiel Maandag is an international brand advisor and founder of Monday Brand. He helps companies, institutions, and individuals position for growth, optimize brand portfolios and facilitate in-company brand activation. His aim is to bring Category-Led Growth to every leadership team, business professional, and entrepreneur because a well-defined What is the key to growth. His passion for making the complex simple and fun has directly led to the ideas in his first book The Only Book You Will Ever Need on Branding – the non-fiction book of the month at Little, Brown Book Group and a top 10 marketing bestseller in the Netherlands. The book is translated into Dutch, Russian, Vietnamese and Arabic.