Biggest Real Estate Business : McDonald: How a Hamburger Chain Became a Real Estate Rent Collector

Rahul Doshi
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Ever Visited the McDonald Restaurant? Had A Happy Meal? Ever wondered while eating a Hamburger that you have visited a Real Estate Investment Trust? Explore all the minute details about its business and its unique marketing mix strategies and also on leadership of Ray Kroc and the business' real estate model!
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75 Pages

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