The 5-Minute Pricing Strategy Guide For Small Business Owners

How you set your prices may be one of the most important management decisions you make as a small business owner. A tremendous amount of work goes into running most businesses, and so it would be a shame to underprice your products or services and not be able to make ends meet. Conversely, overpricing your products/services can also be disastrous (possibly drive you out of the market before you even begin). While it is true that market conditions and your competition do, in large part, determine your pricing, depending upon these items alone, without analyzing the optimal cost of your products or services can drive you out of business! Discover why you should probably charge higher prices for your product or service and why cutting prices in response to competition pressures – or to sell more – is almost always a very bad idea…