Mastering the Metrics: Social Media Strategies

Any business can leverage offline success to form a cohesive Social Media strategy. The more online content that is generated and activity created for a business, the easier the buzz about you will be traceable online which eliminates sole reliance on Google Adwords for Search Engine Optimisation. Rather, you should be working towards Social Media Optimisation. Planned properly and Social Media enables companies to carry out ongoing in‐depth research at virtually no cost, via with the use of various free online metrics and tools, goals can be set and value of exchange analysed. Despite this, 70% of all Social Media marketing is wasted effort due to a lack of strategy - Social Media should form part of an existing Communications/Marketing Strategy not be perceived or treated as a separate entity.