One Foot in the Door: The Laugh-Learn-Profit Book, The Specialty Selling Formula

"The first two chapters attempt to answer questions about the legendary salesman, John H. Patterson. Subsequent chapters treat at length such fundamental specialty selling ideas as guaranteed territories, sales quotas, direct mail prospect cultivation, standard sales presentations, sales manuals, sales contests, 'using the user' plans, field supervision, testimonial advertising, industrial moving pictures, international specialty selling, employee's questions boxes, light-color-motion window displays, enlisting the wives, and house organs." - from the Introduction.