Playing the Press: How to Reach Game Journalists

Every week, new video games are released; game journalists, Let's Players, streamers and other outlets are flooded with games to cover- if you're an independent game developer, how can you get- and keep- the attention of the press? Playing the Press will help you to do just that: reach out to outlets and get your game covered. The following topics are covered in the book: Launch Coverage Making First Contact Writing Your Press Release Hitting the Road: how to handle press at such events as PAX and Comic Con Dealing with Bad Reviews and Negative Press Holding the Attention of the Press Organizing Your Assets ...And more! This guide is be brief and affordable, but comprehensive and indispensable. If you're making a video game and need help promoting it, this is where you start.