Staying Connected with Customers: Financial Services for the Next Generation

Our culture now turns to the Internet as a trusted first source for news, entertainment, communication and information. The Internet has become a single, efficient pipeline to the information that’s most relevant to each of us. And our banking needs are no exception. Personal banking has evolved over generations, with each incarnation of change leading, gradually, to a regained level of consumer comfort — followed, more quickly, by expectation and demand. Today, e-banking makes it possible, from anywhere with an Internet connection, to check balances, manage bills, transfer funds, schedule payments, and receive or set up a notification — asking to be alerted, for example, when a particular check clears, or a balance amount falls below a determined figure. What does that mean for financial institutions? Now’s the time to ensure that you don’t get left behind.