Manipulation: Emotional Triggers that Make People Buy

The only secret you need to know about marketing is that people don't buy products. They buy the emotions they associate with your product. It is the marketer's job to associate the emotions that are in teh customer with their products and services. In advanced marketing these are known as emotional triggers. This book walks you through the secret hiding in plain sight and discusses the 70 emotional triggers that are present in modern consumers and the advertising that convines them to buy.