The Culture Book: When Culture Clicks | Turn Your Workplace into a Competitive Advantage | Unlock Your Company’s Potential, Maximize Return on Talent

Jerry Greenfield
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Learn how 32 companies including Netflix and Southwest Airlines have turned culture into a formidable competitive advantage. Build a culture that attracts and retains the right people and delivers strong financial results. Culture is the operating system of a company. It is the way people behave with each other when you aren’t looking, and it can be the difference between a company that grows and thrives, and one that sputters to a halt. Book co-Author Culturati has been hosting annual conferences on culture-building for five years, curating the very best thinking on how to build strong, resilient and vibrant workplaces. Co-Author Weeva helps companies like LendingTree and Zappos create gorgeous company culture books. In The Culture Book, we * Who owns company culture? Is it the CEO, the C-suite or everybody or nobody * Is culture all about values, or behavior, or something else * Does culture have an ROI or is it just squishy? * Can you copy culture? Can yours be copied? * How do you get a handle on what your culture IS, versus what you think it is or wish it were? You’ll learn from 32 masters * Patty McCord, former Chief People Officer of Netflix and the author of Building a Culture of Freedom and Responsibility * Kim Scott, author of the NYT and WSJ bestseller Radical Candor, and a former leader at Google and Apple * Tamara Fields, Accenture’s head of diversity and inclusion * Lanham Napier, former CEO of RackSpace, now co-founder of venture fund BuildGroup * Mark McClain, CEO of SailPoint, and GlassDoor’s #1 rated CEO * Ginger Hardage, former SVP at Southwest Airlines, leader of their Culture and Communications Group, now the founder of the consultancy Unstoppable Cultures And many more!
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223 Pages

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