Right Side Up: Building Brands in the Age of the Organized Consumer

Alan Mitchell
3
3 ratings 0 reviews
The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as "the Internet changes everything" are a commonplace nowadays. This book shows how this "everything" reaches further, deeper into the heart of modern business than many yet realize.
Genres:
256 Pages

Community Reviews:

5 star
0 (0%)
4 star
2 (67%)
3 star
0 (0%)
2 star
0 (0%)
1 star
1 (33%)

Readers also enjoyed

Other books by Alan Mitchell

Lists with this book