Expand Your Brand: How to Supersize Any Brand Anywhere in the World by Merrill Pereyra

Expand Your Brand is an Australian first, written by Merrill Pereyra, who spent twenty-three years with McDonald's, one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money. Expand Your Brand offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel, and its systems for effortless expansion. If you are contemplating setting up a franchise business, then this is an absolute must-read. In twenty-three bite-size chunks you will learn how to supersize your business and your bank balance.