Bananas to Birthdays: How and Why to Be a Marketer to One

"Bananas To Birthdays" shows how you can improve the effectiveness of your marketing plan by spotlighting each individual customer and turning a new customer into a loyal, long-term, higher revenue customer. From the very first interaction with a new customer "Bananas To Birthdays" uses proven marketing approaches that will not inflate your marketing expenses, in fact the methods are designed around the idea of spending little or no money at all.If you don't care if customers ever return or recommend your business, then "Bananas To Birthdays" is not for your business.But if you want to increase repeat customers, referrals, and revenue per customer, then grab your bananas, birthday cards, and the rest of your Marketer To One toolbelt and prepare to learn how to improve your marketing one customer at a time.At about 100 pages this book was designed specifically to allow for fast reading so you can begin to improve your business immediately.