"Fishing for Suckers" Advertising Schemes That Get Money From the Innocent, Gullible and Unwary

Excerpt from Fishing for Suckers: Advertising Schemes That Get Money From the Innocent, Gullible and Unwary Do grapes grow on thorns and figs come from thistles? - The magic in uence of printers' ink Curiosity - Taking things for granted - Books of knowledge Horoscopes Win at cards and dice Gamblers' hands Lucky stones Skeleton keys - The great secret - Magic needles - Lovers' sachet - The love pulmotor. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works."