Thiruvalluvar Tamil and English 192PREFACE Knowledge of Know - how? (Theory) and Do How? (Practice) are essential forsuccessful management. Prior to Management Innovation Gurus like F.W. Taylor, EltonmayoFredrick Herzberg and Abraham.H.Maslow and Peter.F.Drucker and two thousand yearsago the great Tamil saint and poet Thiruvalluvar analysed the same.Etymology of kural is applicable to all fields or activities. It is a wonder how it waspossible for him to frame this kural which can be defined to all aspects of human endeavour.It is highly amazing how Valluvar was able to visualise management in early period of humanendeavour. English being the lingusfranca of the world, Valluvars universalized and immortalizedthoughts should be taken to this modern world. Therefore, we want to give indite to ourthoughts.This is a small step towards Thirukkural, but it is endless.Impetus to this action is my beloved teacher Ambujam,D/o Raghavachariar and theinspiration is from my Parents Arumuga pathar and Thaiyalnayaki.There are many books on the various functions of the management regarding what todo, how to do and their necessity with their experience and from the learning of othercompanies. In a competitive economy, role of management managers strive to play for better qualityand performance. Demand for professional managers is increasing. Management is anorgan. It is described and defined only thro the functions. The business enterprise existenceis justified by its economic performances.Management's success lies in producing better goods and services to the customer,with a price competitive, as customer willing to pay.
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