Social Media and Personal Branding: Adapted from Me 2.0

With record unemployment and a volatile economy, Dan Schawbel's powerful message about personal branding is essential for anyone seeking to achieve or maintain success in today's difficult job market. "Social Media and Personal Branding," adapted from "Me 2.0," offers readers tips on how to uphold their own brand in a crowded marketplace. From reputation management, to privacy and "the Google effect," author and personal branding expert Dan Schawbel shows readers how to maintain an online presence and keep one's reputation sterling. "Social Media and Personal Branding" will help readers build their brand with the following features: how to supervise a their personal brand and track how the brand is perceived online; tips for keeping in touch with people key to advancing their brand; strategies to implement damage control for negative online feedback; and how to use Search Engine Optimization (SEO).