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Advertising (my picks)
1.
Book Title Generator: A Proven System in Naming Your Book
by:
Scott Lorenz
4.08 avg rating β 247 ratings
2.
Hack the Buyer Brain
by:
Kenda MacDonald
4.15 avg rating β 34 ratings
3.
Bill Bernbach Said
by:
Bill Bernbach
4.23 avg rating β 13 ratings
4.
BulletProof Social: The Definitive Social Media Marketing Survival Guide
by:
Anthony ColΓ³n
really liked it 4.00 avg rating β 2 ratings
4.
A Guide To Inbound Marketing For Small Business
by:
Izabela Cottle
4.80 avg rating β 5 ratings
6.
Lovemarks: the future beyond brands
by:
Kevin Roberts
3.86 avg rating β 1,479 ratings
7.
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising
by:
Evelyn Bernbach
4.42 avg rating β 81 ratings
7.
Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
by:
Matt Chiera
3.88 avg rating β 16 ratings
9.
So You Want to Vlog?: How to start from scratch, find your voice & share your stories
by:
Andrea Valeria
4.02 avg rating β 80 ratings
10.
Digital Marketing: Acting As a Change Catalyst for Todayβs Common Man!
by:
Ajanta Behera
4.33 avg rating β 3 ratings
10.
The First 100 Days of Your Book: Book Marketing for Self-Published Authors
by:
Joel Stafford
4.44 avg rating β 50 ratings
10.
Instagram Evolution
by:
Michael Kouiroukidis
4.50 avg rating β 8 ratings
10.
Storynomics: Story-Driven Marketing in the Post-Advertising World
by:
Robert McKee
3.81 avg rating β 546 ratings
14.
Perennial Seller: The Art of Making and Marketing Work that Lasts
by:
Ryan Holiday
4.15 avg rating β 3,442 ratings
15.
Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising
by:
Doris Willens
3.81 avg rating β 31 ratings
15.
Shopping for Identity: The Marketing of Ethnicity
by:
Marilyn Halter
3.19 avg rating β 42 ratings
17.
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
by:
Denis Higgins
4.06 avg rating β 200 ratings
17.
Adcreep: The Case Against Modern Marketing
by:
Mark Bartholomew
3.30 avg rating β 27 ratings
19.
The Book of Gossage
by:
Bruce H. Bendinger
4.41 avg rating β 103 ratings
19.
The People's Platform: Taking Back Power and Culture in the Digital Age
by:
Astra Taylor
4.04 avg rating β 606 ratings
21.
What Happened To Advertising? What Would Gossage Do?
by:
Massimo Moruzzi
3.74 avg rating β 31 ratings
21.
Ghosting the News: Local Journalism and the Crisis of American Democracy
by:
Margaret Sullivan
3.93 avg rating β 749 ratings
23.
Mad Men & Bad Men: What Happened When British Politics Met Advertising
by:
Sam Delaney
3.94 avg rating β 127 ratings
23.
Democracy without Journalism?: Confronting the Misinformation Society
by:
Victor Pickard
4.12 avg rating β 60 ratings
25.
Confessions of an Advertising Man
by:
David Ogilvy
really liked it 4.00 avg rating β 5,895 ratings
25.
Watchdog: How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
by:
Richard Cordray
3.85 avg rating β 55 ratings
27.
Ogilvy on Advertising
by:
David Ogilvy
4.15 avg rating β 11,492 ratings
27.
Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
by:
Jonathan Taplin
3.59 avg rating β 1,503 ratings
29.
From Those Wonderful Folks Who Gave You Pearl Harbor
by:
Jerry Della Femina
3.41 avg rating β 861 ratings
29.
The Fox in the Henhouse: How Privatization Threatens Democracy
by:
Si Kahn
3.44 avg rating β 34 ratings
31.
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by:
George Lois
3.82 avg rating β 4,232 ratings
31.
Spying on Democracy: Government Surveillance, Corporate Power, and Public Resistance
by:
Heidi Boghosian
3.65 avg rating β 88 ratings
33.
George Lois: On His Creation of the Big Idea
by:
George Lois
really liked it 4.00 avg rating β 41 ratings
33.
Democratic by Design: How Carsharing, Co-ops, and Community Land Trusts Are Reinventing America
by:
Gabriel Metcalf
3.67 avg rating β 70 ratings
35.
The Ubiquitous Persuaders
by:
George Parker
3.85 avg rating β 27 ratings
35.
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
by:
Shoshana Zuboff
4.06 avg rating β 12,764 ratings
37.
The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
by:
Andrew Cracknell
3.55 avg rating β 302 ratings
37.
The Networked Nonprofit: Connecting with Social Media to Drive Change
by:
Beth Kanter
3.82 avg rating β 478 ratings
39.
The Filter Bubble: What the Internet is Hiding From You
by:
Eli Pariser
3.79 avg rating β 5,467 ratings
39.
Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance
by:
Scott Klososky
3.67 avg rating β 21 ratings
41.
Rewire: Digital Cosmopolitans in the Age of Connection
by:
Ethan Zuckerman
3.91 avg rating β 402 ratings
42.
101 contrarian Ideas About Advertising
by:
Bob Hoffman
3.90 avg rating β 251 ratings
43.
Marketers Are From Mars, Consumers Are From New Jersey
by:
Bob Hoffman
3.95 avg rating β 233 ratings
44.
Quantum Advertising: A brief reflection on the nature of advertising
by:
Bob Hoffman
4.25 avg rating β 28 ratings
45.
The Intention Economy: When Customers Take Charge
by:
Doc Searls
3.71 avg rating β 178 ratings
46.
The Cluetrain Manifesto: The End of Business as Usual
by:
Rick Levine
3.83 avg rating β 3,923 ratings