Essential Books for Branding & Marketing Professionals
2. 
The Long Tail: Why the Future of Business is Selling Less of More
by:
Chris Anderson
3.82 avg rating — 29,932 ratings 
5. 
Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters
by:
Gleb Tsipursky
4.14 avg rating — 252 ratings 6. 
Made to Stick: Why Some Ideas Survive and Others Die
by:
Chip Heath
3.98 avg rating — 97,579 ratings 7. 
The Tipping Point: How Little Things Can Make a Big Difference
by:
Malcolm Gladwell
4.01 avg rating — 844,245 ratings 
9. 
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do 3.94 avg rating — 3,817 ratings
11. 
Start with Why: How Great Leaders Inspire Everyone to Take Action
by:
Simon Sinek
4.10 avg rating — 257,717 ratings 12. 
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business 4.04 avg rating — 58,894 ratings
13. 
Drive: The Surprising Truth About What Motivates Us
by:
Daniel H. Pink
3.95 avg rating — 123,660 ratings 14. 
Viral-Marketing Professor: The Best Marketing Is Education!
by:
Nylus Stanton
it was amazing 5.00 avg rating — 6 ratings 
14. 
14. 
Flurfunk 3.0 - Ihr Erfolgsgeheimnis dauerhafter Kundenbindung
by:
Oliver Ratajczak
4.74 avg rating — 19 ratings 14. 
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
by:
Jeff Cox
4.17 avg rating — 366 ratings 14. 
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
by:
Carlos Hidalgo
3.74 avg rating — 90 ratings 14. 
Selling Well: The 5 Relationships that Experts, Authors & Coaches Use to Sell 1,000 Books in 21 Days
by:
Ryan Mendenhall
4.57 avg rating — 23 ratings 14. 
Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells
by:
Lorraine Santoli
3.90 avg rating — 49 ratings 14. 
14. 
14. 
Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local & Regional Food Brands
by:
Patrick Nycz
3.83 avg rating — 6 ratings 14. 
Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists
by:
Matt Chiera
3.88 avg rating — 16 ratings 
14. 
The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Television Audience 4.70 avg rating — 23 ratings
14. 
An Introvert's Guide to World Domination: Become a High Level Networker and Upgrade Your Life
by:
Nick Shelton
3.63 avg rating — 54 ratings 14. 
Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work
by:
Phil Simon
3.50 avg rating — 105 ratings 14. 
The Desperate Author's Guide To Selling More Books : 89 tips and tricks. Avoid the fear of failure, imagine big, and attract more readers
by:
Agnes Makόczy
it was amazing 5.00 avg rating — 1 rating 14. 
The Holistic Guide To Cold-Calling : A Step-By-Step Guide To Help You Create New Business Opportunities
by:
Simone Laraway
3.33 avg rating — 3 ratings 14. 
Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation 4.76 avg rating — 17 ratings
33. 
Live to Write Another Day, A Survival Guide for Screenwriters and Creative Storytellers
by:
Dean Orion
3.75 avg rating — 36 ratings 33. 
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
by:
Peter Coughter
3.83 avg rating — 502 ratings 33. 
The Responsible Company: What We've Learned from Patagonia's First 40 Years
by:
Yvon Chouinard
4.06 avg rating — 1,392 ratings 
38. 
The Cluetrain Manifesto: The End of Business as Usual
by:
Rick Levine
3.83 avg rating — 3,923 ratings 39. 
Writing for Story: Craft Secrets of Dramatic Nonfiction
by:
Jon Franklin
4.05 avg rating — 528 ratings 
39. 
Marketing Unplugged: Spotting the elephants in the room
by:
Suman Srivastava
4.25 avg rating — 24 ratings 42. 
Mtiv: Process, Inspiration and Practice for the New Media Designer
by:
Hillman Curtis
4.14 avg rating — 190 ratings 43. 
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
by:
George Lakoff
3.97 avg rating — 6,981 ratings 43. 
45. 
The Art of Deception: Controlling the Human Element of Security
by:
Kevin D. Mitnick
3.76 avg rating — 7,161 ratings 47. 
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
by:
Drew Westen
4.05 avg rating — 1,608 ratings 47. 
Collapse: How Societies Choose to Fail or Succeed
by:
Jared Diamond
3.93 avg rating — 73,872 ratings 
51. 
Sidewalk Strategies: Seven Winning Steps For Candidates, Causes And Communities
by:
Larry Tramutola
4.33 avg rating — 15 ratings 52. 
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing 3.93 avg rating — 334 ratings
53. 
54. 
Guns, Germs, and Steel: The Fates of Human Societies
by:
Jared Diamond
4.04 avg rating — 445,037 ratings 
