Brodovitch

From the "Brodovitch was the model of the modern art director. The essence of contemporary magazine design - the driving pursuit of new ways to present visual material - can be traced to the example he set. While at Harper's Bazaar from 1935 to 1958, he created a design look whose energy, elegance, and simplicity captured the spirit of American fashion. Magnetic and controversial, he inspired the designers and photographers who attended his famous design laboratory with his constant admonition, "Astonish me!" " Thorough look at the work and career of Alexey Brodovitch - the influential Art Director at Harper's Bazaar (1934-1958), graphic designer, book designer, inspiring teacher, and designer/publisher of the short-lived, landmark design magazine PORTFOLIO. Documents of American Design & Harry Abrams. 1989. Lg Quarto, 9.25" x 12.25". Black cloth in pictorial DJ. 159 pps. 340 illustrations including 70 in full color. Photographs by Kertész, Bischof, Walker Evans, Cartier-Bresson, Hoyningen-Huene, Irving Penn, Richard Avedon, Brassai and others. An important reference for the design or fashion library.