Gary C. Halbert: The Prince of Print

Michael Mott
2.33
3 ratings 1 reviews
Finally! A Book About The Greatest Copywriter Who Ever Lived… Gary C. Halbert: The Prince Of Print! THE DEFINITIVE BOOK FOR ALL MARKETERS! What’s inside: 4 words to put BEFORE your guarantee to increase response and reduce refunds by 90%... 3 words to put BEFORE a supplement claim to get it past compliance… and... 3 words to add AFTER any supplement claims to get them past compliance... How to get almost ANY claim past compliance (without watering them down)… 8 words to say that increase conversions by 2.7... Why Gary says to never become a “great” copywriter… Gary getting arrested for having "relations" with a farm animal (true story!)... Gary on how to make millions “even if your copy su*ks” Gary’s 42 ways to remove risk… The complete Pearl Cream story and not paying Nancy Kwan 100% of her royalties... The complete story of Jewfish Creek… Gary on breaking into libraries… Gary’s little piece of metal that increases website conversions by 300%… The complete “Two Cubans” story... Gary’s “Boy George/John Wayne Theory Of Marketing” L.M.S., P.W.M., and... 147 more pieces of pure, uncensored Gary Halbert! That’s 147 pieces of gold you can turn into more fungolas for you! Many untold stories. Some familiar stories… BUT NOT AS COMPLETE AS TOLD IN THIS BOOK! Over 280 oversized 6x9 pages! From the back cover: When Gary was alive, he’d complain, “Everything written about me is tortured or convoluted.” And now that he's been gone since 2007, it’s even worse. Did you ever play the game of telephone as a kid? You’d pass it on… pass it on… pass it on. By the time the message got to the 5th or 6th person… it’d be a different, incorrect message. It’s like growing up listening to Ice, Ice Baby, then years later discovering Queen’s Under Pressure. You say “Where have I heard this before?” You then realize you heard that bassline in the Vanilla Ice song. Now… no disrespect to Ice, but I’m sure Ice himself will tell you he doesn’t hold a candle to Freddy Mercury. Gary is the Freddy Mercury of marketing. The source that others with less talent “sample.”
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