Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity

There should only be one success metric in business and thatʼs happiness. A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, Yellow Goldfish provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business. Yellow Goldfish is broken into three main Section I outlines the Why. It explores the history and science of happiness and the background on the metaphor of a Yellow Goldfish. Section II showcases the What. We’ll uncover nine keys for Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile. Section III explains the How. Here we share the process behind creating your Yellow Goldfish for Happiness and Grounding, Reaching-up, Operationalizing, Wowing, Taking Time, and Harvesting.