Be a Person - The Social Operating Manual for Enterprises: Everything you need to build your enterprise social presence online - Fast!

Social media books are a dime a dozen, but this book presents everything an enterprise needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your business's social media presence. Topics in this version The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers. A companion volume - Be a Person - Enterprise Executive Version - is designed for use by enterprise leaders who need to understand the "whys" more than the "how-to's" of social media. Written in an easy, informal, non-technical style, the book presents everything enterprises need to understand how to build a social presence online - Fast!