How I Made Money Selling To Walmart

Jerry Weil was President of Swiss-American Importing Company, a wholesaler of cheese and specialty foods, for thirty years, from 1979 to 2009. His years as president of the family business corresponded with the years Walmart developed from a regional power to an international colossus. In his book, Jerry shows how his small St. Louis company succeeded at selling to the Bentonville behemoth, now the largest grocery retailer in the world. "It all started with 40 lb. yellow cheddar blocks.” How I Made Money Selling to Walmart is the story of the competition a determined vendor faced, the obstacles he learned to regard as "opportunities", the buyers' demands he had to meet, the adaptations his company had to make in its business practices, and the rewards that followed. Jerry covers the following topics in How I Made Money Selling to Food Gifts; Selling Walmart Food Gifts; A Couple of Seasonal Food Stories; The Auction; “Don’t Say A Word”; The Hypermart Era for Walmart – Selling Walmart Groceries; From Hypermarts to Supercenters; Supercenter Distribution Agreements; Being a “Vendor/Partner”; Activity-Based Accounting; How Walmart Made it Extremely Tough on Suppliers; How Walmart Helped Suppliers and Their Customers; How Walmart International Increased My Understanding of Human Behavior; How Walmart Also Made It Easier on Vendors; Conclusion.