The Insider's Guide to SXSW

How to get the most out of the South by Southwest conference and festivalSouth by Southwest (SXSW) is a world-renowned festival and conference that takes over Austin, Texas each spring. What began as a small music festival has evolved into a massive cultural convergence spanning music, film, interactive media, and more. Today, the essence of SXSW remains the it’s a space where creativity thrives, where attendees can discover fresh talent and cutting-edge ideas, and where the next big cultural or technological breakthrough might just be around the corner. This handbook will provide guidance on how to prepare for, attend, and follow-up to the SXSW conference and festival for maximum value.