How Businesses Succeed: and why 90 percent fail

What are the essential ingredients for success in business? And do failures show us what to avoid? The author of this book spent a lifetime managing national and global market leaders on three continents and advising more than 30 presidents of companies how to expand and diversify or restructure their failing companies to survive. They include brand leaders like GE, J. Walter Thompson, S. A. Breweries, and the Unilever Group of companies. John Harte’s first book was described by reviewers as “a masterpiece.” Since it was written before the disruptive forces of the digital revolution, the Internet and social media, he describes what those changes mean to small and large businesses. He cautions us not to become distracted by technologies but to focus on fundamental human skills like leadership, management, creativity and innovation. Harte uses Steve Jobs as an example of what to do and also what not to do. And other global market leaders used similar techniques to transform their own companies into winners, like Coca-Cola, GE, Unilever, Nokia, and Samsung. He describes the recent pitfalls of tarnished branding and and shows how any company, however small, can follow the success of major brands “John Harte’s book is a masterpiece… It fills a longstanding void in the management literature… it imparts a tremendous amount of practical wisdom not found in other books on business or marketing management. Highly recommended.” – Who can benefit from this book? 1. Business, institutional, NGOs, political and other leaders. 2.Business students and MBA graduates. 3.Advertising agency executives. 4 All sorts of top and middle managers who don’t fully understand how integrated marketing creates a competitive advantage for any type or size of business. 5. But the largest number of all who can benefit from it are millions of entrepreneurs of start-up companies and small business enterprises. 6. Venture capitalists, investors and speculators.