The Image of Leadership *Updated and Extended Edition*: How Leaders Package Themselves to Stand Out for the Right Reasons

What if your professional identity could shape perceptions before you even speak?In today's hyper-connected world, your reputation often precedes you. Are you strategically crafting the narrative others see? A decade after its initial release, Sylvie di Giusto's "The Image of Leadership" has undergone a complete transformation. This isn't just an update; it's a comprehensive reimagining for the modern professional landscape. Di Giusto's newly overhauled guide is the definitive resource for leaders who understand that success isn't just about competence—it's about how you're perceived in every interaction, both online and offline. Perception is Crafting Your Leadership IdentityAt the heart of this book lies the transformative power of perception in shaping a leader's journey. Sylvie di Giusto delves into how perception influences interactions with colleagues, management, clients, and communities, underscoring the critical importance of both first and lasting impressions. With a blend of psychological insights and practical wisdom, di Giusto's approach goes beyond surface-level advice, offering a comprehensive framework for aligning your external image with your internal values and leadership goals.Navigating the Subtle Currents of Professional Influence Inside "The Image of Leadership", you'll The psychology behind perception and how to leverage it to your advantageA variety of invisible filters shaping perceptions and their impact on your professional identityStrategies to align your appearance, behavior, communication, digital presence, and environment with your leadership goalsMastering the art of leading with confidence, control, professionalism, respect, and authenticity in any situationSeven perception personas that explain how leaders (including yourself) are perceived and how to leverage them effectivelyTechniques to navigate cultural, generational, and gender dynamics in the workplaceTools to build a compelling digital presence that enhances your credibilityFrameworks for having difficult conversations about professional standards with your teamFrom Overlooked to The Invisible Currency of LeadershipFrom corporate boardrooms to entrepreneurial ventures, from educational institutions to non-profit organizations, the principles in this book are universally applicable. Whether you're a newcomer stepping into your first leadership role, a mid-career professional aiming for the next promotion, or a seasoned executive looking to refine your impact, "The Image of Leadership" offers invaluable insights for every stage of your professional journey.The ROI of reading this book? A transformative shift in how you're perceived professionally.Don't leave your professional identity to chance. "The Image of Leadership" equips you with the tools to strategically shape how you're perceived, ensuring that your expertise and value are recognized in every professional context—whether in person or in the digital realm.About the AuthorSylvie di Giusto is an international keynote speaker and trusted advisor to leaders at respected organizations worldwide. With a background in corporate HR leadership and a passion for helping professionals maximize their potential, Sylvie brings a unique blend of expertise to the topic of professional image and leadership presence.