Ben and Jerry's: The Inside Scoop
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Ben and Jerry's: The Inside Scoop

Fred Lager
3.87
339 ratings 26 reviews
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
Genres: BusinessNonfictionFoodBiographyHistoryCookingManagement
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