J. Scott Armstrong

J. Scott Armstrong's books

Persuasive Advertising: Evidence-based Principles

4.29 avg rating — 35 ratings

The Scientific Method: A Guide to Finding Useful Knowledge

3.71 avg rating — 7 ratings

Long-Range Forecasting: From Crystal Ball to Computer

it was amazing 5.00 avg rating — 3 ratings

The 2016 Presidential Election: The Causes and Consequences of a Political Earthquake

did not like it 1.00 avg rating — 1 rating

Essential Knowledge for Research in Marketing

0.00 avg rating — 0 ratings