Paul W. Farris

Paul W. Farris's books

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

3.67 avg rating — 245 ratings

Key Marketing Metrics

3.87 avg rating — 23 ratings

Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10): 50+ Metrics Every Executive Should Master

liked it 3.00 avg rating — 12 ratings

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

3.83 avg rating — 6 ratings

Advertising and Promotion Management

really liked it 4.00 avg rating — 4 ratings

The Seven Questions of Marketing Strategy

2.67 avg rating — 3 ratings

Changing Channels: Progressive Insurance Drive Insurance

did not like it 1.00 avg rating — 1 rating

Perspectives on Brand Equity

0.00 avg rating — 0 ratings

Philips Lighting Company: The Earth Light®

0.00 avg rating — 0 ratings

The Apple iPhone

0.00 avg rating — 0 ratings