Alice M. Tybout

Alice M. Tybout's books

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

4.09 avg rating — 275 ratings

Kellogg on Marketing

4.07 avg rating — 207 ratings

Kellogg on Branding in a Hyper-Connected World

4.22 avg rating — 27 ratings

Branding. Kellogg. Gestão de Marcas

really liked it 4.00 avg rating — 1 rating

Cognitive and Affective Responses to Advertising

did not like it 1.00 avg rating — 1 rating

Marketing

0.00 avg rating — 0 ratings

Kellogg on Marketing by Tybout, Alice M. Published by Wiley 2nd (second) edition (2010) Hardcover

0.00 avg rating — 0 ratings