Philip Kotler

Philip Kotler's books

Marketing Management

4.06 avg rating — 5,957 ratings

Marketing 4.0: Moving from Traditional to Digital

4.07 avg rating — 3,313 ratings

Principles of Marketing

4.09 avg rating — 3,078 ratings

Kotler on Marketing: How to Create, Win, and Dominate Markets

4.13 avg rating — 1,599 ratings

Marketing 3.0: From Products to Customers to the Human Spirit

3.99 avg rating — 1,586 ratings

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

4.07 avg rating — 1,177 ratings

Marketing 5.0: Technology for Humanity

4.02 avg rating — 1,005 ratings

Ten Deadly Marketing Sins: Signs and Solutions

3.81 avg rating — 707 ratings

Marketing Management: A South Asian Perspective

4.29 avg rating — 325 ratings

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

4.08 avg rating — 303 ratings