Jan-Benedict Steenkamp

Jan-Benedict Steenkamp's books

Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

4.19 avg rating — 90 ratings

Time to Lead:Lessons for Today's Leaders from Bold Decisions that Changed History

4.42 avg rating — 59 ratings

Global Brand Strategy: World-wise Marketing in the Age of Branding

really liked it 4.00 avg rating — 24 ratings

Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers

0.00 avg rating — 0 ratings

Warrior, Queen, Scientist, Activist: Gritty Women Who Bent the Arc of History

0.00 avg rating — 0 ratings