Bernd H. Schmitt

Bernd H. Schmitt's books

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

3.85 avg rating — 109 ratings

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

3.37 avg rating — 122 ratings

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

3.76 avg rating — 42 ratings

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

3.46 avg rating — 41 ratings

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

3.30 avg rating — 23 ratings

There's No Business That's Not Show Business: Marketing in an Experience Culture

4.20 avg rating — 15 ratings

The Changing Face of the Asian Consumer

3.80 avg rating — 5 ratings

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

3.75 avg rating — 4 ratings

Handbook on Brand and Experience Management (Research Handbooks in Business and Management series)

4.67 avg rating — 3 ratings

Experience Marketing: Concepts, Frameworks and Consumer Insights (Foundations and Trends

4.50 avg rating — 2 ratings