Grant McCracken

Grant McCracken's books

Chief Culture Officer: How to Create a Living, Breathing Corporation

3.76 avg rating — 254 ratings

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

3.53 avg rating — 177 ratings

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK)

3.94 avg rating — 64 ratings

The Long Interview

3.75 avg rating — 44 ratings

Big Hair: A Journey into the Transformation of Self

3.22 avg rating — 32 ratings

Culture and Consumption II: Markets, Meaning, and Brand Management

3.65 avg rating — 26 ratings

Transformations: Identity Construction in Contemporary Culture

3.68 avg rating — 25 ratings

The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names

3.32 avg rating — 25 ratings

Dark Value: how to find hidden value in the digital economy

3.75 avg rating — 20 ratings

Return of the Artisan: How America Went from Industrial to Handmade

3.28 avg rating — 18 ratings